оn Wednesdаy, it wаs reveаled thаt De’ааrоn Fоx оf the Sаcrаmentо Kings wоuld be Curry Brаnd’s first signаture аthlete. Steph Curry, stаr оf the Gоlden Stаte Wаrriоrs, respоnded tо the plаy by tweeting, “SPLаSH!!!! Frоm the yeаr 2020 when we tооk оff till nоw, the missiоn cоntinues. оne mоre bаby step tоwаrds Fоrever Chаnging the Rules! Tо @swipаthefоx, we sаy, “Welcоme tо the Curry Brаnd fаmily!” Get аfter it, guys!
It’s a big deal that Pacific Division rivals Curry and Fox are teaming up off the court to embark on a new adventure. while their on-court rivalry, Curry and Fox are mutual admirers and have become friends and teammates while playing for opposing teams.
There are few larger names in sports than Curry, making him a perfect spokesperson for the newly launched Curry Brand. It would be fascinating to see if more talents, like Fox, decide to sign with Curry Brand as they expand their roster. The announcement came just before Golden State’s game against the Kings on Friday, setting up a rematch between Curry and Fox from the first round of the Western Conference Playoffs last season.
Of course, Curry will be looking to get another win against Fox and the Kings on Friday after sending them packing in seven games last season.
Warriors star Stephen Curry’s awesome message to De’Aaron Fox after Kings star joins Curry Brand
Stephen Curry, star of the Golden State Warriors, and Under Armour have signed Sacramento Kings guard De’Aaron Fox as their first player endorsement. To express his delight in Fox signing an endorsement arrangement with his company, Curry took to social media.
The Warriors great greeted the Kings superstar, who has been wearing Curry sneakers for a while now, on his X (formerly Twitter) account.
“SPLASH!!!! From our debut in 2020 to present now, the mission continues. Curry wrote in the thread. More Progress Towards Permanently Altering the Rules! I’m happy to have you as part of the Curry Brand family, @swipathefox. Get after it, guys!
Looking back, it’s clear that Fox was leaving signals about the nature of the arrangement through his footwear choices. While Fox is no stranger to Warriors gear, Complex reports that in thea Kings’ season-opening 130-114 triumph against the Utah Jazz, the young point guard wore a pair of the Curry 2 Low FloTro.
Fox is coming off his greatest season yet after averaging 25 points, six assists, and four rebounds per game for the Kings last year and helping them advance to the playoffs’ first round. Despite having a 2-0 series lead early on, the Kings eventually fell to Curry and the Warriors in seven games.
After losing to the Los Angeles Lakers in the semis, Curry and the rest of the Warriors will try again for a shot at the NBA championship. To promote the Curry Brand, both Curry and Fox will wear Under Armour gear.