Liverpool Announces UPS as First Official Global Logistics and Shipping Partner

On September 20, Liverpool Football Club revealed UPS as its inaugural Official Global Logistics and Shipping Partner in a new multi-year agreement.

The primary focus of this partnership will revolve around expanding the global distribution of Liverpool’s retail and e-commerce activities, with UPS pledging to enhance the fan experience and accelerate the delivery of club merchandise to supporters.

Ben Latty, Commercial Director for Liverpool FC, commented, “As one of the world’s largest companies, UPS is bringing a wealth of knowledge and expertise to our already successful retail operations. We are eager to witness the positive impact this will have and how it will enhance fans’ experiences worldwide.”

Liverpool and UPS will also collaborate to offer unique opportunities and experiences to fans, with a marketing emphasis on boosting fan engagement and delivering positive benefits to LFC fans, UPS customers, and employees.

Kevin Warren, Chief Marketing and Customer Experience Officer at UPS, stated, “Our global, integrated logistics network enables us to provide unparalleled speed and reliability as LFC continues to expand its retail operations. We are prepared to bring team spirit and pride to LFC fans, no matter where they are in the world.”

The financial terms of the partnership were not disclosed.