Ayesha Curry discusses the power of reunions and the relaunch of Sweet July magazine in an exclusive interview with theGrio.

For each of us, the holiday season signifies something different. But this holiday season is all about reunions, for Ayesha Curry and her Sweet July magazine crew. These are reunions with lovers, family, and most importantly, ourselves.

“In my opinion, the reunion aspect of this problem is more internal than external. It’s realizing that, although you may occasionally stray from who you are, you can always find your way back to yourself with a few routines and important aspects of your life, Curry told theGrio. “That, in my opinion, was the most important lesson from this problem, and it might be as easy as changing your skincare regimen. That time spent by yourself, as foolish as it may sound, [is] crucial. I believe we get suckeԀ into making those things feel little, ridiculous, or unimportant. Before you know it, a year has passed, and you’re not caring for yourself because you’ve written them off. Therefore, I like to see this problem as a reminder that everything matters.

Regaining your inner self can occasionally make your connections with others better. Curry examines the influence of reunions in all of their forms in the Winter 2023 issue of Sweet July. In addition to industry heavyweights like Allyson Felix, the issue highlights community, culinary, creative, business, and personal connections. It also shows the supporters of Curry’s personal life, including her mother, grandmother, sister-in-law Sydel Curry-Lee, and her daughters Riley, age eight, and Ryan, age eleven. Curry says that although these integrations give the magazine a more personal touch, highlighting her family is a reflection of the publication’s dedication to multigenerational storytelling and goal.

“It relates to the overarching theme of all the issues we’ve ever tackled, which is empowerment in the end. The creator of Sweet July said, “If you’re not empowering the people that you walk with on a daily basis, then what are you doing?” Therefore, our goal as a magazine has always been to tell relatable, everyday stories in addition to the major ones. The narratives you encounter and discover a feeling of belonging.

The brand’s first autonomous publication since Summer 2022, Sweet July’s latest “Reunion issue by Ayesha Curry” is also a first for the company. Curry, who is happy to see the magazine back in print, said that the relaunch was made possible by a group of individuals coming together in support of the publication and its principles. The mother of three intended for her diverse and inclusive tale in the magazine’s eponymous lifestyle edition to inspire people to discover their own interpretation of “Sweet July,” a term that embodies a happy moment in her life. Curry recognized then that she was joining an underrepresented field, and that understanding continues to drive her efforts as an entrepreneur.

When this pоssibility cаme up а few yeаrs аgо, I hаd never sаw myself pursuing it becаuse there wаs nо representаtiоn in thаt regаrd in thаt аreа. She sаid, “I didn’t think I cоuld pull this оff. “Tо fill thаt white spаce аnd be а vоice fоr wоmen аnd girls like myself wаs оne оf the reаsоns I sаid yes.”