“Especially not the extremely rare, limited-edition Nike Jordan 1 Low Travis Scotts, money can’t buy everything.” The British golf retailer Trendygolf has come up with a novel way to make sure these shoes don’t end up in the hands of resellers: prospective buyers must drive a golf ball 200 yards (150 yards for females) into the distance. For non-golfers, 200 yards could be a considerable obstacle, but for experienced players, it would be doable. Fortune reports that this Friday at a “exclusive London venue,” 72 lucky attendees will be able to purchase the shoes as part of the retailer’s raffle-focused debut.

 

The participant’s golfing prowess is the only thing standing between them and these ideal shoes once the venue’s location is revealed. If one is fortunate enough to win the raffle, the sneakers can be bought for $188.60. There will be two opportunities for each of the 72 competitors to drive the ball more than 200 yards. If you don’t make it this far, you’re not going to get the desired shoes. “This method ensures that the shoes are purchased by golfers rather than by resellers,” a news release said.

 

Diverse and humorous responses have been posted on the internet in response. “This is a genius idea, though even the average reseller should be able to drive a ball 200 yards,” remarked one Twitter user. “What about golfing resellers?” inquired another. Several users praised the clever fix, saying, “Very nice idea to address the issue in a different way.” While there may be more straightforward alternatives, this is at least a step toward rewarding loyal fans.

Trendygolf’s head of content and marketing, Chris Collick, told Fortune that this tactic keeps buyers who aren’t buying the sneakers for the right reasons from purchasing them. It guarantees that resellers do not purchase the sneakers. We’re sure they’ll be owned by a golfer who can hit the ball well, he added. “I had heart surgery just four weeks ago, and I believe I could still hit the ball 200 yards, even in recovery,” he said, adding a personal touch.

What can we anticipate from the Air Jordan 1 Low Golf shoes by Travis Scott?

Iconic is the Travis Scott x Air Jordan 1 Low in olive colorway. For better grass grip, it has a redesigned outsole with a raised classic tread pattern. A new Phantom green tongue label with the Jordan Golf emblem adorning it improves the look. The shoe also features an inverted leather swoosh and Cactus Jack patterns. The asking price is around $200.